Lyris

  www.lyris.com
  www.lyris.com

Interview Question

Senior Manager Marketing Interview Emeryville, CA

Please tell me how you'd design a campaign to capture the

  SMB market
Answer

Interview Answer

3 Answers

0

Please advise if you are interested in hiring a director level person to whom that question would be properly aimed, or a senior executive responsible for strategy

Interview Candidate on Sep 8, 2010
1

We need to study the market in detail by target group, customer profile, demographic, competition activity, pricing, etc., analyze the data collected, sit with team and management, agency and design a campaign in such a way that we get a good response and sale is improved. Monitor every activity and walk-in /calls to improve the performance in short / long run

Ganesan on Sep 17, 2010
0

We need to study the market in detail by target group, customer profile, demographic, competition activity, pricing, etc., analyze the data collected, sit with team and management, agency and design a campaign in such a way that we get a good response and sale is improved. Monitor every activity and walk-in /calls to improve the performance in short / long run

Ganesan on Sep 17, 2010

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