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Boston Consulting Group Associate Interview Question

I interviewed in Washington, DC and was asked:
"Questions were not bad at all. BUT one interviewer (who had an academic background, PhD, no MBA) jumbled a question. He wanted to know what other types of products a manufacturing company could produce. The answer was to add a brand new business line (doing service, not producing a product). So make sure that you think through: "What is the interviewer REALLY looking for?""
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