I applied through college or university and the process took 3 weeks - interviewed at Reliance Broadcast Network in July 2012.
Interview Details –
Initial Communication by HR
Need to know about the medium. They have radio, TV, Digital as the three wings.
Need to know how to pitch to a client, about ATL and BTL communications, making proposals
Will be asked to make a proposal or plan on the spot. Plan should include different media. Preferably degree.
Interview Question –
Will be told to make marketing plan for a client right there on the spot.
It is important to keep in mind the TG of a particular brand before someone makes a plan. Preferably you should prepare three four generic plans that include some Intellectual properties like Green Durga/ Rock fest etc. Answer Question
Negotiation Details – Campus placement, no negotiation
One can learn how to fool clients , conduct fraud and get away in corporate world.
You will also be exposed to lot of inside trading scams. Great place for freshers to learn what one should avoid in the corporate world. – Full Review
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