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Interview Question for Consultant at
Boston Consulting Group:
Oct 5, 2011
The client was a major credit card company (e.g. Mastercard, AmEx, etc.) with $2B annual revenues. Last year, they entered into the Chinese market with limited success -- only bringing in $6M in revenues. They have entered into other emerging markets and have been successful. The CEO wanted to know whether the Chinese market is attractive, and what are some strategies for either growing in the market or retracting from the market.
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2) Dug into each bucket and found that international usage had the highest gross margins and there were no other global competitiors
3) Made suggestions as to grow in the Chinese market
4) Synthesize data into 30 sec. elevator pitch
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