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Interview Question

Product Marketing Director Interview Cary, NC

The head of sales outlined his current prospecting approach

  for a new market segment and asked me for a critique.
Tags:
business case
Answer

Interview Answer

1 Answer

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I began by stating my perception of the needs of that segment that can be successfully addressed by the company's product. I then went on to suggest industries and other business characteristics in which there would likely be found a "marriage."

Interview Candidate on Aug 23, 2012

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