McKinsey & Company
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McKinsey & Company Consultant Interview Question (student candidate)

I interviewed in Toronto, ON (Canada) and was asked:
"There was a case about truck manufacturing company... they wanted to know how should they price their premium truck... involved some calculations about the value to the customer... but I forgot about the cannibalization part..."
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Part of a Consultant Interview Review - one of 726 McKinsey & Company Interview Reviews

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