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Interview Question for Associate Consultant at CSC:
Mar 18, 2009
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1 people found this helpful
Two hospitals decide to merge into a single location to reduce increasing costs and consolidate all of its providers. After the transition to a single location, the hospital suffered significant revenue reduction - whereas the two hospitals did well at their separate locations. What do you think contributed to the revenue loss?
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4 of 4 people found this helpful
May 13, 2009
There are a couple of factors to look at. If Hospital A and Hosipital B merged into the single location of Hospital A, how does this impact the customers for Hospital B. Is it worht for them to drive the extra distance,or is there another medical facility still closer then Hospital A. Also, there is a trust relationship a customer base builds with a healthcare provider. Does the merger of the two hospitals impact the the image and trust of it's customers and does this need to be a focus of a marketing campaign?
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1 of 2 people found this helpful
Aug 20, 2009
people got more healthy
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