Interview Question

Sub Divisional Engineer Interview Indore (India)

What Marketing Strategies you should adopt for BSNL in this

  competitive atmosphere where many competitor players are in the market?
Tags:
business case, marketing, mba
Answer

Interview Answer

1 Answer

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In my opinion, first of all, Customer service should be improved to enhance the customer satisfaction. Secondly, All good and potential products ( for Eg. EVDO data card- providing 2.4mbps speed with a Rs.750/- unlimited plan ) should be properly marketed so that an awareness among customers can be ensured.
And third, the opportunity of cross- selling and up-selling should be exploited.

Interview Candidate on Jul 5, 2012

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