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Bsnl Sub Divisional Engineer Interview Question

I interviewed in Indore (India) and was asked:
"What Marketing Strategies you should adopt for BSNL in this competitive atmosphere where many competitor players are in the market?"
Tags: business case, marketing, mba
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Part of a Sub Divisional Engineer Interview Review - one of 23 Bsnl Interview Reviews

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In my opinion, first of all, Customer service should be improved to enhance the customer satisfaction. Secondly, All good and potential products ( for Eg. EVDO data card- providing 2.4mbps speed with a Rs.750/- unlimited plan ) should be properly marketed so that an awareness among customers can be ensured.
And third, the opportunity of cross- selling and up-selling should be exploited.
- Interview Candidate on Jul 5, 2012 Flag Response

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