Interview Question

Product Manager Interview San Francisco, CA

What are the important metrics used in our games?

Answer

Interview Answer

1 Answer

11

At any one point there are two types of metrics - engagement and monetization with each having standard KPIs and game specific KPIs

Engagement
- Standard - DAU, MAU, # Daily Sessions, 3/5/10/20 Day retention, time between sessions, Avg #of Sessions/User, # of installs/downloads
- Specific - Avg EXP/Level users reach, # of PvP interactions/session, # of battles/games played/session, etc

Monetization
- Standard - Daily Revenue, ARPU, ARPDAU, ARPMAU, AMRMU, LTV of a user
- Specific - funnel analysis of payment/IAP flows, grind currency inflation, premium currency inflation, in-game inventory metrics (more for game design/features)

Alamgir on Jul 4, 2012

Add Answers or Comments

To comment on this question, Sign In with Facebook or Sign Up