Zynga
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www.zynga.com San Francisco, CA 1000 to 5000 Employees

Zynga Product Manager Interview Question

I interviewed in San Francisco, CA and was asked:
"What are the important metrics used in our games?"
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Part of a Product Manager Interview Review - one of 181 Zynga Interview Reviews

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At any one point there are two types of metrics - engagement and monetization with each having standard KPIs and game specific KPIs

Engagement
- Standard - DAU, MAU, # Daily Sessions, 3/5/10/20 Day retention, time between sessions, Avg #of Sessions/User, # of installs/downloads
- Specific - Avg EXP/Level users reach, # of PvP interactions/session, # of battles/games played/session, etc

Monetization
- Standard - Daily Revenue, ARPU, ARPDAU, ARPMAU, AMRMU, LTV of a user
- Specific - funnel analysis of payment/IAP flows, grind currency inflation, premium currency inflation, in-game inventory metrics (more for game design/features)
- Alamgir on Jul 4, 2012 Flag Response

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