View All num of num See all Photos Zynga This employer has taken extra steps to respond to reviews and provide job seekers with accurate company information, photos, and reviews. Interested for your company?Learn More. www.zynga.com www.zynga.com Work in HR? Unlock Free Profile Overview Reviews Salaries Interviews Jobs Photos Benefits 370 Reviews 837 Salaries 201 Interviews Follow Add Review or Salary Follow Add Review or Salary Zynga 370 Interview Question Product Manager Interview San Francisco, CA Zynga What are the important metrics used in our games? Tags: See more , See less 8 Answer Add Tags Flag as Inappropriate Thank you! Your feedback has been sent to the team and we'll look into it. Oops! We're sorry but your feedback didn't make it to the team. Your input is valuable to us — would you mind trying again? Send Answer Interview Answer 1 Answer ▲ 13 ▼ At any one point there are two types of metrics - engagement and monetization with each having standard KPIs and game specific KPIsEngagement- Standard - DAU, MAU, # Daily Sessions, 3/5/10/20 Day retention, time between sessions, Avg #of Sessions/User, # of installs/downloads- Specific - Avg EXP/Level users reach, # of PvP interactions/session, # of battles/games played/session, etcMonetization- Standard - Daily Revenue, ARPU, ARPDAU, ARPMAU, AMRMU, LTV of a user- Specific - funnel analysis of payment/IAP flows, grind currency inflation, premium currency inflation, in-game inventory metrics (more for game design/features) Alamgir on Jul 4, 2012 Flag as Inappropriate Thank you! Your feedback has been sent to the team and we'll look into it. Oops! We're sorry but your feedback didn't make it to the team. Your input is valuable to us — would you mind trying again? Send Add Answers or Comments To comment on this, Sign In or Sign Up.