Microsoft

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Interview Question

Senior Product Manager Interview Redmond, WA

What can Microsoft do to better compete with Apple in the

  mobile device space?
Answer

Interview Answer

1 Answer

1

Understand the drivers of sales success and build product accordingly.
- Hardware design - hire Apple designers
- Applications breadth - focus on ecosystem
- Coverage / service - pick good carrier

The OS simply has to support the applications - its not a significant sales driver on its own, from the perspective of the user, but of course plays an important role with application developers.

As part of the above, determine whether its a mobile device for content consumption, application use or task-oriented.

Pranav on Aug 24, 2009

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