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Microsoft Marketing Manager Interview Question

"What do you think about ring tones as incentives?"
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Part of a Marketing Manager Interview Review - one of 3,411 Microsoft Interview Reviews

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Ringtones aren't strong incentives. First and foremost, a small percentage of people actually use downloaded ringtones as opposed to those that are pre-stocked. Most people that do look for ringtones typically do so only when they acquire a new mobile phone. In that case, there is a novelty factor that quickly wears off, or the listener is invested to hold on to that particular ringtone- to enjoy it and also maintain familiarity and recognition. Those who are savvy can find ways to get ring tones for free or cheaply from a variety of sources and in that sense, the value of their offering is slightly diminished.

- Cody Frew on May 18, 2009

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