Victoria's Secret Stores

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Victoria's Secret Stores Store Manager Interview Question

I interviewed in Saint Louis, MO and was asked:
"What does it mean to have an emotional connection to a brand and why is that important when choosing who to work for?"
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Part of a Store Manager Interview Review - one of 532 Victoria's Secret Stores Interview Reviews

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An emotional connection means that a person has a connection with that brand prior to applying or working there. For instance, I shopped at Victoria's Secret for years and was a very loyal customer. Therefore, I had an emotional connection and would most likely perform higher than someone that did not.
- Interview Candidate on Feb 7, 2013

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