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AKQA Campaign Manager Interview Question

"What is currently going on in SEM news?"
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Part of a Campaign Manager Interview Review - one of 37 AKQA Interview Reviews

Answers & Comments

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I honestly did not know and I told the interviewer the same thing because since I wasn't immersed in SEM in my current role, I don't normally keep up with new developments. I did go on to say that I do keep up with new developments in my other channels of marketing, for example, Google Panda and Penguin, and how that affected SEO.
- Interview Candidate on Mar 7, 2013

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