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Kinetic Interactive Marketing Entry-Level Marketing Interview Question

"What is the difference between direct marketing and indirect marketing?"
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Part of a Entry-Level Marketing Interview Review - one of 6 Kinetic Interactive Marketing Interview Reviews

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Direct marketing involves going right to the consumers, face-to-face. Indirect marketing is attempting to reach a mass audience through channels such as TV, newspapers, etc.

- Interview Candidate on May 3, 2012

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