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Starbucks Project Manager Interview Question

I interviewed in Seattle, WA and was asked:
"What make Starbucks brand so special to you?"
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Part of a Project Manager Interview Review - one of 1,206 Starbucks Interview Reviews

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Starbucks brand is just a name. Like any other brand like Barista or Cafe Coffee day or Costa or any other xyz brand. But the special thing about star bucks is the coffee the quality of the coffee, aroma the special touch which probably I who is a coffee lover rather more than a lover for coffee.I guess the brand name matter more only if the product is good rather excellent so that any one would remember and come back asking for the product.
- Sandhya Iyengar on Jun 30, 2012

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