My answer was that you can't have one without the other. Every good sales relationship is dependent on excellent service and providing good service means you help people see when they need to expand their relationship with you to meet their needs.

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TIAA CREF Overview

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Website www.tiaa-cref.org

HQ New York, NY

Industry

Retirement & Pension Management

Size

7,500+ Employees, $13B+ Revenue

Competitors

Fidelity Investments, The Vanguard Group

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Interview Question for Individual Consultant (Inbound ) at TIAA CREF:

What's more important: service or sales?

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