Interview Question for Business Analyst at McKinsey & Company:

1. Industry reasons (the product/service has changed, costs in the industry have risen,....)
2. "Broader reasons"/Economy based reasons (prices for any services seem to have risen a lot, why? how have prices for goods changed in the same period of time? is inflation sufficient to explain the rise in services prices?.....)

Basically, it seemed that the interviewer wasn't looking for my ability to crack a case, but for my ability not to be "unsettled")