View All num of num See all Photos Kraft Foods www.kraft.com Engaged Employer Overview Reviews Salaries Interviews Jobs Photos Benefits 754 Reviews 871 Salaries 189 Interviews 283 Jobs Follow Add Interview Follow Add Interview Interview Question Associate Brand Manager Interview Ewing, NJ Kraft Foods You are an ABM for Chips Ahoy. You notice that sales/revenue is up 5% compared to last year but your total share of the cookie category has declined 5%. How do you explain this apparent contradiction? Tags: See more , See less 8 Answer Add Tags Answer Interview Answer 2 Answers ▲ 5 ▼ Basically I mentioned that I would want to know what was happening with my existing competitors. Where they experiencing the same thing? In the end, the answer the interviewer was looking for was.....Yes, sales/revenue was increasing for Chips Ahoy, but the cookie category was growing at a faster rate (because of new entrants into the category) than sales/revenue. Interview Candidate on Jun 21, 2012 ▲ 5 ▼ Is this some sort of joke question seriously ... Category is growing faster than you are that's how you lose share no brainer Steve on Nov 15, 2012 Interviews > Associate Brand Manager > Kraft Foods Add Answers or Comments To comment on this, Sign In or Sign Up.