Kraft Foods

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Kraft Foods Associate Brand Manager Interview Question

I interviewed in Ewing, NJ and was asked:
"You are an ABM for Chips Ahoy. You notice that sales/revenue is up 5% compared to last year but your total share of the cookie category has declined 5%. How do you explain this apparent contradiction?"
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Part of a Associate Brand Manager Interview Review - one of 164 Kraft Foods Interview Reviews

Answers & Comments

4
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Basically I mentioned that I would want to know what was happening with my existing competitors. Where they experiencing the same thing? In the end, the answer the interviewer was looking for was.....Yes, sales/revenue was increasing for Chips Ahoy, but the cookie category was growing at a faster rate (because of new entrants into the category) than sales/revenue.
- Interview Candidate on Jun 21, 2012
1
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Is this some sort of joke question seriously ... Category is growing faster than you are that's how you lose share no brainer
- Steve on Nov 15, 2012

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