Kraft Foods
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Interview Question

Senior Associate Brand Manager Interview Glenview, IL

You are the brand manager of X. What would you do to

  increase sales of this brand?

Interview Answer

1 Answer


Look at the 4 Ps: Increase price, increase promo, increase dist, or change product.
Look at the Cs: Check to see category, competition, climate (govt etc), customers.

Shirley B on Jun 25, 2013

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