Kraft Foods

  www.kraft.com
  www.kraft.com

Interview Question

Senior Associate Brand Manager Interview Glenview, IL

You are the brand manager of X. What would you do to

  increase sales of this brand?
Answer

Interview Answer

1 Answer

1

Look at the 4 Ps: Increase price, increase promo, increase dist, or change product.
Look at the Cs: Check to see category, competition, climate (govt etc), customers.

Shirley B on Jun 25, 2013

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