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Kraft Foods Senior Associate Brand Manager Interview Question

I interviewed in Glenview, IL and was asked:
"You are the brand manager of X. What would you do to increase sales of this brand?"
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Part of a Senior Associate Brand Manager Interview Review - one of 167 Kraft Foods Interview Reviews

Answers & Comments

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Look at the 4 Ps: Increase price, increase promo, increase dist, or change product.
Look at the Cs: Check to see category, competition, climate (govt etc), customers.

- Shirley B on Jun 25, 2013

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