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The Nielsen Company Professional Services Analyst Interview Question (student candidate)

I interviewed in Wilton, CT and was asked:
"You are working for Coca-Cola and are given the task to market two products: Diet Coke and Coke Zero. Develop the target audience for these two products and then walk me through how you would go about marketing these products to your chosen targets."
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Part of a Professional Services Analyst Interview Review - one of 442 The Nielsen Company Interview Reviews

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This questions is not at all about your answers. It tests how you think through problems.
- Interview Candidate on Nov 21, 2012

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