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Google Product Manager Interview Question

I interviewed in New York, NY and was asked:
"You own a burrito shop and you want to advertise in a fleet of 100 cabs in San Francisco. The ad will be seen only by the passenger(s). How much are you willing to pay per month."
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Part of a Product Manager Interview Review - one of 3,029 Google Interview Reviews

Answers & Comments

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I went with a classic Customer Acquisition Cost approach. Estimated the number of cab rides per cab per day. An average cab ride of 15 minutes. A conversion rate of 1%. I used a margin of $3 per Burrito. And 1.5 passengers.
- Interview Candidate on Sep 18, 2013

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