View All num of num See all Photos Amazon.com www.amazon.com Engaged Employer Overview Reviews Salaries Interviews Jobs Photos Benefits 5.3k Reviews 12k Salaries 6.4k Interviews 7.5k Jobs Follow Add Interview Follow Add Interview Interview Question Product Manager Interview(Student Candidate) Seattle, WA Amazon.com You're in charge of new business venture x. What do you evaluate in vetting the business potential? Now what is your estimate of the volume we could move (with numbers)? Tags: business case, mba See more , See less 8 Answer Add Tags Answer Interview Answer 2 Answers ▲ 0 ▼ The first part is a fairly simple new venture analysis with all the concerns that come with it. I didn't know what to make of the last part and I kind of think the interviewer was just trying to make me uncomfortable and see how I would react. Interview Candidate on Apr 4, 2011 ▲ 2 ▼ That is a pretty typical question. It may be intimidating, but market potential sizing is a problem you would need to be able to solve as a product manager. Usually, the interviewer is looking for you to validate/justify assumptions you made and walk through the logic of how you arrive at your estimations -- to see how you would think, when an answer is not readily available, or the situation is ambiguous, with multiple possibilities, dimensions, or directions... such as for a new or emerging service or product, where reference or data points may be limited. Anonymous on Oct 20, 2011 Interviews > Product Manager > Amazon.com Add Answers or Comments To comment on this, Sign In or Sign Up.