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Amazon.com Product Manager Interview Question (student candidate)

I interviewed in Seattle, WA and was asked:
"You're in charge of new business venture x. What do you evaluate in vetting the business potential? Now what is your estimate of the volume we could move (with numbers)?"
Tags: business case, mba
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Part of a Product Manager Interview Review - one of 4,140 Amazon.com Interview Reviews

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The first part is a fairly simple new venture analysis with all the concerns that come with it. I didn't know what to make of the last part and I kind of think the interviewer was just trying to make me uncomfortable and see how I would react.
- Interview Candidate on Apr 4, 2011 Flag Response
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That is a pretty typical question. It may be intimidating, but market potential sizing is a problem you would need to be able to solve as a product manager. Usually, the interviewer is looking for you to validate/justify assumptions you made and walk through the logic of how you arrive at your estimations -- to see how you would think, when an answer is not readily available, or the situation is ambiguous, with multiple possibilities, dimensions, or directions... such as for a new or emerging service or product, where reference or data points may be limited.
- Anonymous on Oct 20, 2011 Flag Response

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