Associate Brand Manager Interview Questions

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“Most difficult portion was the case, but it was a conversational case, so not terribly difficult”

“If you were the brand manager for Walkman in the early 90s and the Discman had just been launched and was gaining market share, what would you do?”

“Tell me about your biggest strength & weakness”

“What is your favorite commercial and why”

“Tell me about an advertisement that you think is effective. Why is it effective?”

“What is your favorite/least favorite current marketing strategy”

“Why do you want to work in Neenah, WI?”

“Impromptu branding scenario of the actual product (kids' juice brand). Stick to using 4 P's of marketing & 5 C's of situation analysis and include a bubbly oral presentation about 3-5 minutes in…”

“How would you make Magic the Gathering appeal to new users unfamiliar with the game without dumbing down the content at all?”

“What would a billboard on the highway say about you?”

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