Brand Manager Interview Questions

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“Tell me about yourself, do you have a family?”

“The followups for each behavioral was tough. Also she asked me to introduce myself in the reverse chronological manner. That was the first for me.”

“Why do you want to work for us if you already own a million dollar company?”

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“You are an ABM for Chips Ahoy. You notice that sales/revenue is up 5% compared to last year but your total share of the cookie category has declined 5%. How do you explain this apparent contradiction?”

“Ho many piano tuners are there in New Zealand”

“Describe some experiences in Brand Management that you've encountered.”

“The interviews are a series of 50 minute conversations with three or four different people. They basically all end up asking you the same kinds of "behavioral" interview questions - "tell me about a...”

“Write a marketing plan for (insert random product). In my case it was for a waterproof pen.”

“One of your vendors typically sells you a widget for $100, but is offering a discount of $80/widget when you buy 500 all at once. Would you accept the deal and what would be the process behind your...”

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