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Google Quantitative Analyst Interview Question

I interviewed in City of London, England (UK) and was asked:
"how you evaluate the effectiveness of google mail with respect to persuading people using google more frequently than our competitors, say, yahoo, you can imagine you can get what ever data you could, - tell me what data you would like to collect and how you want to use them, and what potential insights would you expect to get out of them?"
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Part of a Quantitative Analyst Interview Review - one of 3,029 Google Interview Reviews

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