Marketing - Brand Management Interview Questions

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“Describe some experiences in Brand Management that you've encountered.”

“Some young people love to live in a big city like New York City... Findlay, Ohio is nothing like that. How would you feel if you were to be placed here?”

“They asked me to critique some of their creative (advertisements). They asked me when I had to rise above and handle a difficult situation that was outside my expertise/career level. They asked me...”

“Nothing out of the ordinary but you must be on your toes, as expected!”

“would you describe yourself as flexible or persistent? you can only choose one word.”

“Where do you see yourself in five years?”

“All questions are textbook MBA questions but the interviewers want to know about hands on experience.”

“What do you think are the current perceptions of the PBS brand? Do you think they're accurate?”

“What do you think are PBS's strengths and weaknesses as a brand?”

“There were no difficult or trick questions. The interview was more about personality and whether or not I would mesh well with the current structure (or lack there of).”

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