Search Marketing Manager Interview Questions

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“Here is a magic box that does algorithmic signal matching [hinting at the Adchemy "secret sauce" intent matching algo]. What would be the ranking logic for two ads that have the exact same bidding…”

“there's a duck and chicken on one side of the river and a goat on the other, you have a boat that only holds two people. get them across but can't leave the goat and the chicken, or something to that…”

“How do you determine when to cut bleeders? (Note: bleeders are keywords that you spend money on with zero return or conversions).”

“How does Google calculate quality score?”

“where do you see yourself 5 years from now”

“What is the difference between a product manager and an engineer in solving a user pain point?”

“Unexpected: How would you write a vlookup in Excel? An If statement?”

“"Explain how your experience even applies to this position". Not terribly difficult, but off-putting considering I was unknowingly applying for a position completely outside my realm of knowledge and…”

“Strategy Question: What steps would you take to start the campaign and what kind of research would you do?”

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