Web Manager Interview Questions

“What types of problems with people have you encountered and what did you do to remedy the situation”

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“Scenario: You are currently in position 2 of a paid search term, the click-through rate (customer clicks per impression) is 1% and the cost per click is $1.50
You can get into position 1 by paying $2.50 per click. In position 1, you expect a click-though rate of 1.5%
In position 3 you would pay $0.50 cost per click, and have a click-though rate of 0.5%
Conversion rate (orders per click) once someone clicks is 10% in all 3 positions
Our total margin per order (before search costs) is $30
Our goal is to maximize absolute $ profit

Background Info:
"Impressions" are the number of instances that an online advertisement is displayed
A "Click" is an instance of someone clicking on an advertisement
Only a fraction of impressions results in clicks
An "Order" is an instance of someone making a purchase
Only a fraction of clicks results in orders
In paid search, for a given search word, the ads for multiple companies may be displayed
Ads shown in higher positions on the page result in a greater number of clicks
Companies pay a certain $ amount each time a customer clicks on their ad
A higher $ per click amount paid by a company gives the company a higher position on the page

Questions:
A) What is the cost per order in position 2?
B) What is the cost per order in position 1?
C) Which of the 3 positions do you want to be in?
D) At what click through rate in position 1 are you indifferent between positions 1 and 2?
E) What is the cost per order of the orders you gain by moving up from position 3 to position 2?”

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“Scenario: Sales of a company’s products follow a peculiar, but predictable, pattern that determines how many units will sell in any given year. This pattern is shown in an excel table of 12 years of sales figures for 8 products. From this data I was to answer the following:
A) Which product will sell the most units in 2007?
B) Which product will sell the most units combined in the 2007 to 2009 period?”

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“Do you have any experiences with WebAnalytics?”

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“Do you have experiences in search and SEO?”

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“How much do you think it would cost to place an ad on the site?”

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“Pick any landing page on the Aeria Games site and tell me how you would redesign it.”

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“Tell me about an accomplishment that you're very proud of.”

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“What interested you in working at Idea Couture?”

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