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Kantar Coding Analyst Interview Question

I interviewed in Hyderābād (India) and was asked:
"what is the difference between market research and market analysis?"
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Part of a Coding Analyst Interview Review - one of 13 Kantar Interview Reviews

Answers & Comments

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Market research is doing the research, asking people, doing surveys etc etc - provides the raw data you can then do analysis on.

Market analysis is reviewing all that material (you may do reseach, but research papers, market reports, govt stats etc etc) and rpepare your won view of the market, and subject to what you want from it e.g. Need to know the size of the market/need to know how competiion are etc. Good luck. CIM may have some useful info on site
- satya on Jul 26, 2013

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