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Helpful (2)Doesn't RecommendNegative OutlookDisapproves of CEO
I worked at Aravo full-time
The only pro is that this company is good at raising capital. That one super-power is fairly amazing, especially in the context of everything else going on in the business.
The product, unfortunately, is the con. It is apparent that this offering was not architected by individuals with strong roots in the enterprise software business. The more you learn, the deeper you go, the more ugly you will find. One of the attributes of SaaS is that a poor product is not immediately visible to the consumer or to prospective employees because the code base never comes out of the closet. Go get some unbiased advice from a former employee or a former client - someone in the know with no reason to candy-coat things - before taking the leap.
Advice to Management
Good people want to be associated with best-in-class products. Hence your only option is to make the product good so that you can attract and retain paying clients and good employees. Unfortunately a competitive market won't stand by and wait for you to get your house in order so while that is your only option, it may not bee a winning strategy.