Birch Communications

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  www.birch.com

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Birch Communications Reviews

19 Reviews
1.9
19 Reviews
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  1. 3 people found this helpful  

    Birch acquisition of Cbeyond from Cbeyond Employee

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee in Atlanta, GA
    Former Employee - Anonymous Employee in Atlanta, GA

    I worked at Birch Communications full-time (more than 5 years)

    Pros

    Focus on ROI and good business practices. Can't comment on promotions, compensation or policies since they were carried over from Cbeyond. I think in the long run, the acquisition will be good for Birch/Cbeyond as it will bring some financial discipline that was lacking at Cbeyond. For Birch I think it will help get them into newer technologies like moving from Client/Server applications to Web 3.0 and Cloud based applications. It has the potential to be an exciting place to work in the coming months and years -- if the little fish can successfully digest the big fish it ate.B

    Cons

    There was little communication to the employees after the merger. Morale went down the toilet. Virtually none of the Cbeyond executives were held over and many Director level and management people were laid-off in the first few weeks. Entire departments and groups were eliminated. This is expected for duplicate functions, but some groups didn't have a Birch counterpart. Some groups were very busy while other teams just sat at their desks and either socialized or web surfed with no direction. Of folks remaining after the first month there was no one on one communication as to what your future might be with Birch. At that point, many valuable folks started leaving on their own even though Birch might have planned to keep them. I would venture to say that a large percentage of the remaining Cbeyond employees started looking for alternative work out of a feeling of self preservation.

    Policy changes were also communicated abruptly. The Monday after the acquisition was finalized, All evidence of Cbeyond was removed from the walls and displays. It just disappeared. Conference rooms were filled with whiteboard, furniture and other items deemed unnecessary. Chairs were moved around so that all matched on a floor. Desk appearance and dress code rules were published in the first week with little more than a weekend to comply (from a jeans and t-shirt environment to business casual. It is kind of funny because when the acquisition was announced we were told the cultures were a very close match. Turned out nothing could be further from the truth.

    Advice to ManagementAdvice

    Better communication. Blanket e-mails and all hands meetings are necessary, but some one on one communication might go along way toward easing the the uncertainty felt by many employees and would go a long way toward improving morale.

    All that said, I think some of the lack of communication may have been due to Birch management being overwhelmed by the number and complexity of the systems they purchased from Cbeyond. I some cases, I don't think management had a clue as to what they were going to do with some products & systems so couldn't communicate on the future for folks involved with those products and systems.

    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

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