Brafton Jobs & Careers

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5 days ago

Future opportunities: Social Media Strategist

Brafton Boston, MA

• Campaign Execution and Implementation - Implement, manage, prioritize, and oversee the strategic vision of the campaign and set proper expectations… Glassdoor


30+ days ago

Associate Lead Generation Executive

Brafton Boston, MA

- High volume daily calling to secure meetings - Confirmation of meetings for the inside sales team, leading to high number of meetings attended each… Glassdoor


30+ days ago

Sr Director of Content

Brafton Chicago, IL

The Sr Director of Content is responsible for ensuring the smooth and full delivery of on-brief content in compliance with Brafton’s production… Glassdoor


13 days ago

Spring Editorial Internship

Brafton Chicago, IL +2 locations

Brafton is seeking spring interns to work within our Editorial department in an effort to customize their training and path forward at Brafton. Under… Glassdoor


30+ days ago

Content Marketing Account Manager

Brafton Boston, MA

We are looking for an A-Player who is self-motivated, digitally-savvy and results-driven. You will primarily focus on three areas: content marketing… Glassdoor


19 days ago

Future Opportunities: Video Production Associate (Animator)

Brafton Boston, MA +2 locations

The Video Production Associate - Animator role involves the production and organization of a variety of animation projects, liaising between clients… Glassdoor


30+ days ago

News & Content Writer

Brafton Boston, MA +2 locations

Kick off your writing career as a News & Content Writer! At Brafton, writers conduct research, write and edit high-quality, editorial content for… Glassdoor


30+ days ago

Future Opportunities: Graphic Designer

Brafton Chicago, IL +2 locations

A Graphic Designer with Brafton collaborates with the Design Director, Graphics Production Coordinator, other designers, editorial staff members and… Glassdoor


7 days ago

Spring Graphic Design Intern

Brafton Boston, MA

• Illustration – Interns will be assigned client projects that require illustration skills for creating icon based graphics. The ability to use… Glassdoor


8 days ago

Spring Social Media Internship - ContentLEAD

Brafton Boston, MA

• Page Enhancement - Learn about the set-up and management of our clients’ social media pages on networks such as Facebook, Twitter, Linkedin… Glassdoor


Brafton Reviews

86 Reviews
2.3
86 Reviews
Rating Trends

Recommend to a friend
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Richard Pattinson
20 Ratings
  1. 5 people found this helpful  

    It's a marketing agency unlike any other, and not necessarily in a good way.

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at Brafton full-time (more than an year)

    Pros

    The people that work at Brafton on the production side really are talented and enjoyable to work with. At times the clients and tasks really make people go crazy, so it's comforting having co-workers that know exactly what you're going through. The entire HR department (which didn't exist until last year) and some individuals on upper management are terrific too. I think a lot of them DO care about Brafton's employees, but they're just caught in this messed up business model and can't get approval to make the necessary changes to turn things around. Everyone's just struggling to survive within the territory, sadly.

    Brafton offers very good health benefits and does well with promoting its employees. Sometimes the promotions are necessary because of turnover rate, but all-in-all it's very easy to get a solid resume from working your way up in the company.

    The company's new project is holding "stakeholder groups" for specific clients. It allows everyone from the various departments to get together and help strengthen a particular client's strategy. It's a great step forward into making Brafton run more like an integrated marketing agency instead of just some SEO content farm. I hope they continue in that direction and work out the kinks because it's probably one of the only things that can save the agency.

    Cons

    Brafton salaries are embarrassingly low when compared to other agency competitors in the industry, plain and simple. For a company that has offices in Boston, Chicago, and San Francisco, it seems logical to pay salaries that at least try to match what would be acceptable for people to actually afford to live and work in those cities. Not the case, though.

    In my experience, there were some problems with account management (CMS team), which usually included certain account managers making promises to clients without checking with the people who would actually be doing the work to see if those deadlines were even possible. Not managing client expectations is a big flaw that some CMS's just could never do, and sometimes it would lead to arguments, nasty gchat conversations, and a negative work environment.

    There are about 4 conference rooms in Boston, making it nearly impossible to have private meetings sometimes. The company outgrew the space a long time ago, but I heard they're moving next year so that's good. Here's hoping that when they move, the new office actually looks like a cool agency. It's hard to feel creative when the space looks completely boring and uninspiring.

    Many clients have NDA's so a lot of the awesome work done for them can never be showcased. Notice how the company doesn't even share client names on its own website. Funny enough though, the client portfolio is huge. Too huge. Having around 600 clients is just ridiculous, and if you charge clients a suitable price for your services you can get rid of the bad/rude ones whose industries have no business being in content marketing in the first place. The writers, designers, video people, and social media team produce some excellent work that can go unnoticed sometimes. It'd be great if those employees got to focus more on awesome client projects that actually go somewhere instead of struggling with angry, unresponsive clients who want nothing to do with the company.

    Advice to ManagementAdvice

    Make employees feel proud to produce the work they do at Brafton. Be more selective of what kind of clients you take on, and actually fire clients that deserve to be fired. And finally, please stop flagging Glassdoor reviews for removal, because it's insulting to the employees that wrote them and doesn't make you look good.

    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

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