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- Senior Management
The brands are amazing and it was fun to sell chocolate! The Uncle Bens Ready Rice and Infused Rice was very innovative and easy to sell in many markets.
Selling candy bars to restaurants is nearly impossible unless it is for a dessert topping for example and they chop or blend the product with ice cream...which is very cost prohibitive for most restaurants. The margins are very tight and competition is huge. The Uncle Ben's brand was difficult to sell because it is a converted brand rice vs "sticky" rice which is what consumers want and also cost prohibitive.
Advice to Management
Lower your cost to your consumers on Converted Brand Rice so that it is competitive in the market.