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Motorola Mobility Photos
Great engineering company, many proud inventions that shaped whole industries. A solid customer base that's evolving and adopting new tech and business models, presenting renewed opportunity to grow its technology core.
Brand name faded in color and value in the wake of changing technology landscape. Marketing has been a weak spot.
Advice to Management
Build a long term strategy to regain leadership in innovation. Leverage industry expertise to create new markets even if with niche advantage.