News America Marketing

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News America Marketing Reviews

111 Reviews
3.3
111 Reviews
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Martin Garofalo
8 Ratings
  1.  

    The best decision out of college for your career

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Account Director
    Former Employee - Account Director

    I worked at News America Marketing full-time (more than 3 years)

    Pros

    This is the best place to start your career right out of college. One of the great things about NAM is that everyone in sales is relatively young and your age, so the office is inviting and you can make a lot of friends. The salary is also competitive, and I liked how there was no guesswork in what others were making around me. The job and development plan is very structured, which I appreciated.

    Great training sessions in NY and your office during tenure. This is a Sales Development Program, but you aren't expected to really "Sell" anything until 1 year in. You spend time learning the portfolio and practice sales with your manager in real meetings. By the time you do start selling, you feel comfortable and confident.

    You get the experience to work one-on-one with major CPG players and retailers. As you learn and gain more responsibility, you are the person Marketing Directors, Brand Managers, CMO's etc rely on. It's a great feeling to know you are their go-to person.

    You can earn 6 figures in roughly 4 years if you play your cards right.

    Cons

    The biggest thing I learned my first year is that some people are just not meant to be managers (even if they are a great salesperson). Whether you have a great or horrible experience at NAM depends on your management team, territory, & division. Lucky for me, I rotated a number of times to different managers and divisions, so I got the most out of my tenure. I've had plenty of great managers, and a few not so good ones. The biggest issue with NAM is the rotation schedule. Some people rotate plenty of times (like me), others don't rotate at all and become stuck. They claim they won't rotate you if you don't "progress" in your current role, but I don't see how you can progress if you aren't given the opportunity to learn more and work under new management styles. Some managers are just bad, and thats not the Coordinator's fault.

    As a Coordinator, don't expect to be traveling all over the nation pitching the products. You'll start from the ground up, and yes, the work can be tedious and not challenging. You won't put together a million dollar contract your first week. It takes time to learn the portfolio and how to strategically solve problems.

    Like I mentioned, the great thing about this company is how young everyone is (we did all just graduate college). The office, depending on where you are, can still be boring. I hated the monotone walls and cubicles. We also had to dress business casual, which on some days was just a drag. Wearing suits got boring real quick. Really, no casual Friday? Also, once you get older its a little difficult to connect with those who just onboard (you may be 27 but feel so old next to a 22 year old...)

    Most people leave because 1) you feel you aren't valued -- i.e. the tedious work, 2) Poor Management or 3) Sales is not for you.

    Culture wise...you got to make yourself known if you want to move quickly up to a Director level. Not saying its what NAM is all about, but if there are 15 people applying to a Director level role, you better be someone they recognize. There is a lot of kiss ups to jump over to get places, so if you are more on the quiet side it may just take longer to get where you need to be.

    Advice to ManagementAdvice

    - Keep rotating people

    - Fix the favoritism: You promote people based on how well you like them, vs. their numbers and true talent

    - Review dress code: Casual Dress Days etc

    - There are GSM's at NAM that don't deserve to manage a team anymore. If more than average people quit under you in a few years...there is an issue. HR seems afraid to ever do anything with these managers.

    - Streamline Systems: So much time is wasted filling out spreadsheets, printing documents, building decks, filling out memo's etc. Update your systems to make things a one-click step for sales. We spent too much time prepping for sales calls than selling

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