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Small company with a service and technology that has potential to make some positive changes within the online advertising industry.
Proximic is a small company looking for their place in the online advertising market space with a technology that is not fully baked and a young and inexperienced management and engineering team.
Advice to Management
Continue to develop the technology and build your presence within the industry, but help your employees by developing a solid plan around the technology, the company's story, and the product road map. In addition, it is crucial within a small company to communicate the company's objectives, strengths, weaknesses, and successful milestones with the employees.