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I worked at ReachLocal full-time (less than a year)Pros
It will pay your rent. Barely.Cons
The product aren't all that fantastic. The search product is decent, but overpriced in my opinion. Reachcast is an absolute joke. And that's just the products themselves. The search product is overpriced, and when I was building campaigns, I was doing EXACTLY what I would have done had I been a business owner, but as a marked up premium.
They sit there and train you to explain complex internet systems to your local plumber. I'm an MBA and took the job because I needed one at the time. The week of training in Dallas is great, and they create the facade of a shiny utilitarian culture where everyone is super happy to have their job. Then the in-office training occurs, where the Regional Sales Manager is more-than-likely an old Yellow Pages sales shark. I was the youngest male in the office by far, and definitely suffered for it.
The manager was constantly insulting me and my status as a Gen Y-er. Always saying something like "Bet they didn't teach you to use a fax machine in MBA school, huh?" I never really cared about any of that, but I was constantly being micro managed and called into the office to ask why I hadn't made $3,000 worth of sales in my first month there.
I wasn't allowed to go to networking events to meet people in person, and was told that I couldn't do things my way because (I hadn't earned it yet), so I was basically just made to sit down and make calls all day. Low quality, rushed calls without any angle or approach. One day the RSM recommended I maybe go out once a week to make cold calls in person through walk ins, but the day I did it once, I was reprimanded for not making enough phone calls.
Looking at sales force, you see DOZENS of names of former IMCs that were there as recently as 6 months ago. The turnover rate for IMCs is insane. Half the time I couldn't do my job because I was in RSMs office while he made me fear for my job. They track calls, then yell if you haven't made 70 a day. They play favorites, which I get, but while I'm being yelled at to make 70 calls a day, there was an IMC there that never had to make a call a day because he just got all of the accounts left over from the dozens of IMCs that had been fired.
After not making a sale in my 3rd month there, I was called into the office the second week in November and told that I needed to make $2,000 worth of sales by the end of the month (nevermind the holidays interfering) or else I would be terminated. Clearly, I was terminated. I was constantly getting threats and calls from my manager's boss in New York, who was just an incredibly insulting guy.
I undertand that sales are tough, but they say they are looking for talented individuals to find new ways to do things, and then hire young employees and yell at them for trying to do things differently. The top earning IMCs in the company are generally women, yet I haven't heard of a single woman being an RSM.
The day I got laid off was the happiest of my life, and I now work as an actual advertising professional. Working as an advertising and media strategist for a small personal finance company, and not a salesman for a product that is an overpriced paint-by-numbers digital system with no creativity and lackluster results.
That place was a joke.Advice to ManagementAdvice
Try and be better, or don't. I don't really care.Doesn't RecommendNeutral OutlookDisapproves of CEO