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There are no pros: the company has declined from a magazine to a conferencing business that the CEO has been legally enjoined from participating in.
If you are a "winner" of the red herring 100, it's largely because you paid the price of admission. If you are an attendee of a red herring event, it's largely because you don't know the quality of the anointed companies. At the end of the day, it's the CEO's chance to greet his friends, press the flesh, and fleece the unsophisticated.
Advice to Management