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I have been working at Rogers & Cowan as an intern (Less than a year)
Interns work hands on with big name client projects. Interns cold call outlets and can potentially land stories. Interns leave comfortable with pitching stories for their own projects.
1. No MEN! Ladies, pick a field where there is going to be guy in the office. This is a hen house. 2. This internship broke the law. I did the full time work of a Jr. Account executive five days a week. They should phase you in slowly instead of expecting a free professional. Everything was abrupt. I burned out commuting every day from New Jersey. A paid hire would never just be dropped in but a intern is? 3. It's obvious interns are there to explore different career choices but there's a real sense of entitlement from the senior publicists. It seems as if everybody feels entitled to a personal college student to pick up the slack that is the responsibility of the publicist. 4. The office didn't seem to have many great connections to use for clients. Instead, interns simply went down the list of reporter's phone numbers and hoped somebody said yes. 5. I'd be appalled if I was paying thousands of dollars a month for pr to have an eighteen year old I had never spoken to handling my work. I would never let somebody make calls on behalf of me that I had never spoken with. I called one reporter to write a story and found out he's recently written a piece about our client and nobody told me. Faux pas galore. The movie editor at VOGUE found me pretty funny when I called about television. There's not a lot of thought put into intern projects. We just use the database willy nilly. Instructions are to spam reporters A-Z by EOD. 6. When I worked here they were a bit behind the times. Press kits were sent out to reporters as piles of photocopies of old articles. Presentation is lacking. They were largely afraid of social media when I started. 7. Senior people didn't say nice things about the company. Everything from the receipt policy to the hiring freeze was trashed. It's bad for morale. 8. I was shared between two publicists which is just wrong. You can only have one boss. Even when they said they communicated it was a joke.