Signtronix Jobs & Careers in Winston-Salem, NC

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Signs at the Signtronix manufacturing facility.

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Signtronix Reviews

29 Reviews
4.0
29 Reviews
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Kozell Boren
23 Ratings
  1. 1 person found this helpful  

    Great sales training, fantastic product with value, but clunky sales model.

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    Former Employee - Sign Dealer
    Former Employee - Sign Dealer

    I worked at Signtronix as a contractor for more than 3 years

    Pros

    They make the best lighted box signs and sell them at about half the price of comparable signs per sq/ft. The training I got was by far the best in my long sales career. The company will make good on mistakes. The product really helps the customer, sometimes saving the business. They have invented the best things in signs for decades, since 1958. No start-up costs. You just need a suit, a car, a laptop, a portable printer and pens, paper, ink, etc. They provide the sample and the presentation materials, which are great. The pay is immediate, so no payroll games. It is hard, but it really is possible in some parts of the nation to make $100K. I know people who have done it, year-after-year. There are no territory restrictions. You will become the best salesperson you have every been. You control your hours.

    Cons

    You are a contract dealer, so no benefits and no salary. The sales model is odd: You cannot use a business card, nor leave your contact info, nor leave a proposal. You make the sale cold, then and there, and if they don't buy, you must walk. This is especially problematic when selling big-ticket LED digital signs, though they make the very, very best ones. People balk at dropping $15K-$80K for those LED signs on a cold-call sale done, "take-it-or-leave-it." The aggressive pricing makes this necessary, but it leads to burned bridges as the prospects don't understand nor appreciate this sales model they never see with anyone else. You will find yourself running into small biz' owners everyday that have seen two, three...five...eight Signtronix presentations over the years, which makes it very hard to pull a miracle and get them to change their mind. You will also run into bitter owners who cancelled their order and expected deposit refunds, which they won't and shouldn't get because it is a custom product, made to order. It is very hard to make more than $40K. I suspect the average dealers makes less than $25K working 55 hours-per-week. I was a top 5% salesperson most of my career and that's how it's been for me. There are very good managers and their are terrible managers who will exploit the salespeople. The sales model is geared toward protecting managers, who do use business cards, supposedly for recruiting only, but in the real world some (most?) use them to canvas territories, which pollutes things for the salesperson canvasing the same area, who would be fired for passing out cards.

    Advice to ManagementAdvice

    Allow your salespeople to use business cards. I see new signs everyday in front of stores I had pitched. They wanted to buy a sign. They just didn't want to be faced with a take-it-or-leave-it proposal. Nobody else does that in their little world. Salespeople don't have to extend special offers, but at least it keeps the door open to future business and does not burn up the territories. Over and over, I was told by potential buyers who bought elsewhere that they had decided to buy the Signtronix sign, but they had no way of contacting the dealer with whom they spoke and bonded. Provide exact miniature, scaled-down samples of the full-color outdoor LEDs. Competitors with junky signs are kicking your butts in that segment just because those guys carry FULL-SIZE samples. You are missing out on hundreds of millions of dollars in sales and surrendering market share, and your dealers are missing out on the $100K+ they could make selling them each year in the super-hot market.

    Doesn't Recommend
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