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TMP Worldwide Advertising President & CEO Michelle Abbey
Michelle Abbey
68 Ratings
  • Helpful (1)

    Ultimate Stepping Stone for a Career in Digital Marketing

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - SEM Analyst in Chicago, IL
    Current Employee - SEM Analyst in Chicago, IL

    I have been working at TMP Worldwide Advertising full-time (More than a year)

    Recommends
    Positive Outlook
    No opinion of CEO
    Recommends
    Positive Outlook
    No opinion of CEO

    Pros

    I can't speak for every department, but here's the inside scoop on search engine marketing (SEM): • You'll get the opportunity to setup SEM/paid search campaigns on search engines, social networks, and industry specific job search websites. In addition, you'll provide analysis and make optimizations for your assigned accounts. This will enable you to build a foundation in difference digital areas (search/social/niche job sites). There are many fortune 500 clients. • You will have a life outside of work thanks to the emphasis on work/life balance. Adequate PTO, semi-flexible work schedule, occasional work-from-home when needed, and Summer hours (leave early every other Friday during Summer). • Benefits provided such as medical, dental, vision, 401k, etc. • The team is social, and participates in happy-hours and company events. Another words, you'll be able to socialize and have fun with coworkers instead of not talking to one another like zombies. • The compensation is fair, and about average for the industry. Don't expect a huge salary if you're coming in with little to no experience. Tenure, drive, and above-average performance will unlock future raises and promotions.

    Cons

    • There's room for improvement when it comes to internal systems and processes • Training needs to be a bit more formal and standardized, especially for new-hires • Upper management needs to create a vision for team members to show where the department is heading in the future (talk about the industry, talk about financial mile-stones and updates, mention areas that need improvement, explain importance of paid search channel and how it fits into the holistic picture.

    Advice to Management

    • Start compiling a list of things that need improvement, rank them by priority, and then put together strategies and tactics to fix those issues. Be sure the team is involved with the process, from building the list to coming up with solutions. It's easy for people to complain about things, but when you layout this framework, you will turn the talking into actual change that will improve the quality of everyone's job.


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