Weather Channel Analyst Jobs & Careers in Atlanta, GA

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3 days ago

Payroll and Sales Compensation Analyst – new

The Weather Channel Atlanta, GA

The Weather Channel is the world's leading cross-platform media company with a portfolio that includes The Weather Channel television network, TWC… Glassdoor

11 days ago

Financial Analyst - Cross Media Revenue

The Weather Channel Atlanta, GA

The Weather Channel is the world's leading cross-platform media company with a portfolio that includes The Weather Channel television network, TWC… Glassdoor

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Weather Channel Chairman & CEO David Kenny
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  1. 5 people found this helpful  

    Growth pains are exactly that

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    Current Employee - Director in Atlanta, GA
    Current Employee - Director in Atlanta, GA

    I have been working at Weather Channel full-time (more than 8 years)


    The people are pretty much universally awesome to work with. Dedicated, intelligent, professional and collegial, for the most part.

    There are definite growth opportunities for the company in mobile. Weather is a killer app in mobile and the company is positioning itself to take advantage. Business development is pursuing the right partnerships with the right companies to lock out competitors and to grow the brand.

    There is a great deal of money going into improving the product offerings and improving the quality of the forecast. The company is getting smart about data analytics and is committed to providing the most accurate forecast in the industry.

    I think the overall strategy for growth is pretty sound but there are real challenges as well. There is commitment to grow and the leadership realizes you have to sometimes spend money to do it. The previous administration was much more cost focused and that led to slow but predictable growth. The downside was that the company was mired at the back of the publishing industry. The most recent leadership has made a great deal of investment in changing that.


    The pace is relentless and you are never disconnected from work. There's no time to recharge. You feel guilty taking any time away and will have to work overtime to catch up after any vacation. Since the company is partly owned by a few investment firms, there is real pressure to grow at all costs. This means any dip or stagnancy in the financials is met with quick cuts at the middle to lower tier of leadership but the decision makers continue to get the benefit of the doubt even when the strategy isn't panning out.

    While I believe in the commitment of the leadership, the results have been iffy. Growth has mainly come in mobile. Weather is a killer application for mobile and therefore the growth is a no-brainer. It is not necessarily the result of a strong leadership but was probably going to happen anyway. Overall digital growth is slowing or stagnating.

    Cable is flat and dying and the main strategy to move to move long-form content has proven sketchy. The shows are "me too" type copycats rather than anything original. The cable providers and distributors have a lot more power as people move to the web for weather info, as proven by this year's spat with DirectTV. Weather Company had to cave to get back on DirecTV because going without the money wasn't an option. The CEO picked a very dirty fight and really believed DirecTV had to negotiate. He miscalculated badly and ended up looking very foolish in the media when he made a very public apology.

    The HR strategy is a disaster. Recruiting is improving but identifying and retaining top contributors is poorly done. There is no real retention strategy other than making a last minute counter-offer when people decide to leave. There is no career development other than what you make yourself. Compensation for new hires is based on market but those who have been there a while are left behind. It's like pulling teeth to get the company to acknowledge that.

    IT has made a lot of strides in terms of the latest technologies but, as a cost center, it is not scaling to support the org as the org grows. This slows down the org in some respects, especially in terms of sales.

    Politics have typically been pretty low level but the sense of political competition is growing of late. It used to be much more of a place where everyone was pulling in the same direction. That has changed in recent years and there's much more of a CYA atmosphere in place.

    Lastly, there seems to be only one tool in the toolbox for leadership. If nothing else is working to grow revenue, reorganize the teams to find "strategic alignment". It may not fix the problems in the org but it makes the board look like the execs are doing something to right the ship. Maybe change for change sake is okay and necessary sometimes but reorganizing the company only carries you so far.

    Advice to ManagementAdvice

    Work on a retention strategy. Make it a focus and listen to your employees about it. Give people a path and make them believe you want them to reach their goals. And if your budgets aren't looking so good, trim a few of the decision makers that made the decisions that got you there, not just the middle level managers.

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