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9 days ago

Marketing Consultant

Yodle Scottsdale, AZ

• Maintain client relationships for a sizeable book of business in a wide variety of segments • Provide consultation on the development and… Yodle

11 days ago

Senior Product Manager, Enterprise Systems

Yodle New York, NY

In 2013, Yodle expanded its offering beyond SMB customer acquisition into SMB customer retention. This expansion has made Yodle one of the first… Yodle

7 days ago

Temporary Front-End Developer

Yodle New York, NY

• Work with other UX team members to design and build effective templates and other solutions • Starting with design assets like Photoshop files… Yodle

16 days ago

Director Customer Success

Yodle New York, NY

• The role will lead CSMs, Implementation and Quality Control teams activities to ensure that best practice principles are maintained: • Leads… Yodle

30+ days ago

Partner Account Specialist

Yodle Scottsdale, AZ

• Respond to inbound service requests via telephone and email inquiries. • Assist partner sales teams with account submission, assessment… Yodle

11 days ago

Strategic Financial Analyst

Yodle New York, NY

• Develop business cases for new product or operational initiatives • Lead business case development and implementation of strategic operational… Yodle

30+ days ago

Senior Product Manager, Yodle for Brand Networks

Yodle New York, NY

To drive significant profit in the local space, one needs to be able to acquire and service SMB customers at a reasonable cost while building… Yodle

30+ days ago

Software Engineer

Yodle Austin, TX +2 locations

You'll be joining a strong, business focused, agile software development team where you can concentrate on using your superb development skills to… Yodle

4 days ago

Benefits & Leave Specialist

Yodle Charlotte, NC +2 locations

• - Educate employees on benefit eligibility, plan provisions, and options - Process new hire benefit enrollments, qualifying life event changes and… Yodle

30+ days ago

Senior Software Engineer

Yodle New York, NY +2 locations

You'll be joining a strong, business focused, agile software development team where you can concentrate on using your superb development skills to… Yodle

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  • 6 people found this helpful  

    Search Marketing Consultant: Don't believe the hype

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - Search Marketing Consultant in New York, NY
    Former Employee - Search Marketing Consultant in New York, NY

    I worked at Yodle full-time (more than an year)


    Great company culture- young, smart people hungry for success. Fun perks like free snacks and company outings, and a fun work environment. Training is very robust, and coworkers are eager to help new employees get on board. Great place to get your foot in the door in digital marketing (but not if your too experienced). My managers were really supportive and great career coaches.


    While management preaches a mission that is built around honesty, work ethic and putting the client first- they only really care about making money at the client's expense. The main product we sell- an SEM bidding algorithm- doesn't perform for the majority of our clients, mainly because we accept tiny budgets and niche businesses that paid search simply isn't right for.

    Therefore if you are client facing role, be prepared to be cursed out on a daily basis from angry business owners wanting their money back. You end up feeling like a scam artist conning people out of their money instead of a marketing professional, and if you bring up any suggestions on how to make the structure better to actually help our clients, you are reprimanded for being "negative" or ignored. My team saw a 15 person turn over within one calender year...TWICE. You'll be pressured to work holidays like Thanksgiving, and forget about having a manageable work load. You'll be slammed with 200+ screaming angry clients you're forced to speak to regularly. Despite pulling from top tier universities, search consultant roll is basically a call center, where you are forced to read off scripts or get reprimanded. They don't want you to use your brain, just parrot the same script over and over again until the client cancels.

    If considering a client facing role at Yodle, get ready to be miserable and acquire a drinking habit.

    Advice to ManagementAdvice

    Forget the silly internal rewards and accolades. Pay your employees better to take on the onslaught of angry client complaints and retain talent. Actually listen to your employee feedback instead of ignoring it to make money. Stop promoting people to managerial positions simply because they've stayed for 3+ years, and hire managers that know how to manage and motivate their team. Don't just preach your values, practice them. Stop lying to your employees saying things will get better, new more experienced people will be hired and that your work load will become more manageable only to completely do the opposite. Until your employees actually trust management, you won't be able to keep your talent.

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