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I worked at ZAP as a contractor (More than a year)
Well, Santa Rosa is nice . . . has some decent burrito shops and a bike path. Zap HQ is in prime location (until landlord kicks them out).
Disorganized, broke, criminal past (and present?) of hoodlums and thieves, . . . disinterested or incapable leadership, void of resources (financial, technical, administrative) . . .
Advice to Management
Define the company identity; focus, follow-through. Take on targets you can actually achieve, or at least believe you have an idea about how to achieve.