The Senior Marketing Manager is responsible for leading strategic marketing activities and decisions at DrayTek by planning, creating, and overseeing the execution of all activities with the objective of growing the brand, increasing the customer base and maintaining high levels of engagement with existing customers.
The Senior Marketing manager is responsible for product promotion and communicating the product’s value to the market. Creating marketing materials that communicate features, developing marketing tools and campaigns to attract new prospects and customers.
Reporting and analysing data/results is a key aspect of the role; a commercial mindset and strong commitment to delivering results is essential. They will be required to plan and manage content calendar, budgets and financials, and meet deadlines by delegating the campaign execution to one direct report and a Marketing Operations team.
The successful candidate will lead the DrayTek UK Marketing division whilst working closely with the Sales and Product teams. Reporting to the Business Unit Director at CMS Distribution, the Senior Marketing Manager will be responsible for multi-channel marketing campaigns destined to launch new products, generate leads, pipeline, new routes to market and achieve revenue goals using our chosen marketing automation platform, HubSpot.
Applicants with previous experience working in the Networking industry or coming from a technical marketing background with a key interest in furthering their career in this industry is essential.
About DrayTek:
DrayTek UK specialises in award-winning business class broadband and networking solutions promoting high-performance, cost-efficient, and reliable networking solutions to help organisations within retail, enterprise, home-based, hospitality and education, exploit the full potential of the Internet.