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?What If! punctuates its services with the pursuit of innovation and creativity. Founded in 1992 by Dave Allan and Matt Kingdon, the firm works for a fee or as a joint venture partner to help its clients develop products and services, provide skills training, and enhance brand marketing, as well as organize study tours and events. The company's Ventures unit invests in consumer business start-ups. ?What If!, whose blue-chip clients have ranged from Allied Domecq to Southwest Airlines to Unilever, operates from offices in Australia, China, the UK, and the US.
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No Offer – Interviewed in New York, NY Jul 2011 – Reviewed Jul 18, 2011
Interview Details – There was an initial phone interview, then a skype interview, both with HR. I wish I had been able to go the office for the 2nd interview since I was local. Then there was an "On Your Feet" interview where you had to teach something to 4-6 people for 30 minutes. Those people then meet separately… – Full Interview
On the phone interview they asked some questions that required you to come up with brands/products that you liked and then take those best ideas and apply them in a different field. – Answer Question
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