?What If! Innovation


?What If! Innovation Reviews

18 Reviews
18 Reviews
Rating Trends

Recommend to a friend
Approve of CEO
(no image)
Barrie Berg
5 Ratings
  1. 1 person found this helpful  

    Great place to freelance

    • Culture & Values
    Former Employee - Copywriter in New York, NY
    Former Employee - Copywriter in New York, NY

    I worked at ?What If! Innovation as a contractor


    Smart, organized people, cool digs, fun projects, timely pay. It was a pleasure to work here.


    Luckily, I haven't found them out yet.

    No opinion of CEO

?What If! Innovation Interviews

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty



  1. 6 people found this helpful  

    Catalyst Interview

    Anonymous Employee in New York, NY
    Anonymous Employee in New York, NY
    Application Details

    The process took 3 weeksinterviewed at ?What If! Innovation in July 2011.

    Interview Details

    There was an initial phone interview, then a skype interview, both with HR. I wish I had been able to go the office for the 2nd interview since I was local. Then there was an "On Your Feet" interview where you had to teach something to 4-6 people for 30 minutes. Those people then meet separately together and make a decision and you find out 15 minutes later. I didn't get the job. I felt that everything I didn't do that they wanted I was capable of doing had I had a better sense of what they wanted. I felt a little like shooting in the dark and I missed a few things, especially in terms of their vibe. But I think the job would have been interesting and they seemed like cool people.

    Interview Questions
    • On the phone interview they asked some questions that required you to come up with brands/products that you liked and then take those best ideas and apply them in a different field.   Answer Question
    No Offer
    Neutral Experience
    Difficult Interview

?What If! Innovation Awards & Accolades

Let us know if we're missing any workplace or industry recognition – Add an award

Additional Info

Unlock Profile
Website www.whatifinnovation.com
Headquarters London, United Kingdom
Size 50 to 149 Employees
Founded Unknown
Type Company - Private
Industry Business Services
Revenue $10 to $25 million (USD) per year

?What If! punctuates its services with the pursuit of innovation and creativity. Founded in 1992 by Dave Allan and Matt Kingdon, the firm works for a fee or as a joint venture partner to help its clients develop products and services, provide skills training, and enhance brand marketing, as well as organize study tours and events. The company's Ventures unit invests in consumer business start-ups. ?What If!, whose blue-chip clients have ranged from Allied Domecq to Southwest Airlines to Unilever, operates from offices in Australia, China, the UK, and the US.

Work at ?What If! Innovation? Share Your Experiences

?What If! Innovation

Click to Rate