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?What If! Innovation Reviews

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Barrie Berg
7 Ratings
  • best designer

    • Work/Life Balance
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    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Positive Outlook
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    best clothes in the world


    zero. this is the best fashion company

    Advice to Management

    ur all great.

?What If! Innovation Interviews

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Inventor Interview

    Anonymous Interview Candidate in New York, NY
    No Offer
    Positive Experience
    Difficult Interview


    I applied through an employee referral. The process took 2 weeks. I interviewed at ?What If! Innovation (New York, NY) in May 2015.


    Interview process included two rounds of strategic casing: one on the spot (but with 45 minutes of prep time) and the other with a few days of prep time prior to presentation. The first interview was with two members of the strategy team and the second was with one. Both involved short presentations and then brainstorming with the team members, which was enjoyable. At no point were behavioral or resume-related questions asked - it was all about how you think and bring that thinking to life.

    Interview Questions

    • Name a tired brand and how you would reinvigorate it.   Answer Question
    • You have $x to create and launch a product. What is it and how would you sell it?   Answer Question
    • Choose a brand in the travel space & develop two platforms for repositioning it competitively.   Answer Question

?What If! Innovation Awards & Accolades

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Additional Info

Website www.whatifinnovation.com
Headquarters London, United Kingdom
Size 201 to 500 Employees
Founded 1992
Type Company - Private
Industry Business Services
Revenue $10 to $25 million (USD) per year

?What If! punctuates its services with the pursuit of innovation and creativity. Founded in 1992 by Dave Allan and Matt Kingdon, the firm works for a fee or as a joint venture partner to help its clients develop products and services, provide skills training, and enhance brand marketing, as well as organize study tours and events. The company's Ventures unit invests in consumer business start-ups. ?What If!, whose blue-chip clients have ranged from Allied Domecq to Southwest Airlines to Unilever, operates from offices in Australia, China, the UK, and the US.

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