?What If! Innovation

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Headquarters London, United Kingdom
Size 150 to 499 Employees
Founded Unknown
Type Company - Private
Industry Business Services
Revenue Unknown / Non-Applicable per year

?What If! punctuates its services with the pursuit of innovation and creativity. Founded in 1992 by Dave Allan and Matt Kingdon, the firm works for a fee or as a joint venture partner to help its clients develop products and services, provide skills training, and enhance brand marketing, as well as organize study tours and events. The company's Ventures unit invests in consumer business start-ups. ?What If!, whose blue-chip clients have ranged from Allied Domecq to Southwest Airlines to Unilever, operates from offices in Australia, China, the UK, and the US.

Working at ?What If! Innovation

Posted by employees

Employees are “Satisfied”   17 ratings


40% Approve of the CEO   5 ratings

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Barrie Berg

Global CEO

Great place to freelance

  Former Copywriter in New York, NY

Pros: Smart, organized people, cool digs, fun projects, timely pay. It was a pleasure to work here. Full Review

More ?What If! Innovation Ratings & Reviews ( 17)

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4 ?What If! Innovation Salaries


Management Analyst (Inventor)

3 ?What If! Innovation Salaries



1 ?What If! Innovation Salary


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More ?What If! Innovation Salaries (14)

No Offer – Interviewed in New York, NY Jul 2011 – Reviewed Jul 18, 2011

Interview Details – There was an initial phone interview, then a skype interview, both with HR. I wish I had been able to go the office for the 2nd interview since I was local. Then there was an "On Your Feet" interview where you had to teach something to 4-6 people for 30 minutes. Those people then meet separately…Full Interview

Interview Question:
On the phone interview they asked some questions that required you to come up with brands/products that you liked and then take those best ideas and apply them in a different field. Answer Question

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?What If! Innovation Awards & Accolades

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