A Place for Mom

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A Place for Mom – Why Work For Us?

About A Place for Mom

As the nation's largest senior living referral service, A Place for Mom, Inc. (APFM) is a high growth, fast paced company focused on helping seniors and their families find and connect with senior care and housing solutions. Its extensive team of Senior Living Advisors provide resources and local, personalized assistance to help families find options based on a loved one’s needs, preferences and budget. This may include independent senior housing, home care, residential care homes, assisted living communities and specialized Alzheimer’s memory care. Founded in 2000, A Place for Mom has helped more than a million families.


In 2013, the company launched SeniorAdvisor.com, a consumer reviews web site designed for seniors and their families. The site allows visitors to submit and review consumer feedback for over 100,000 senior living communities and care services throughout the country.  Additionally, APFM markets the senior housing industry’s most widely used online customer relationship management system, You’ve Got Leads!  


For more information on A Place for Mom and the senior living industry, visit www.aplaceformom.com and the Senior Living News blog.  


Take advantage of the opportunity to make an impact and to be a part of a growing and profitable business. You will work with highly skilled, creative people that are responsible for providing innovative solutions and solving complex business problems. We invite you to review our open positions, and consider becoming a part of the team. To learn more about our open positions, click here.

Work. Life. Balance.

We offer an environment with a focus on teamwork and leadership opportunities that allow you to maintain a fulfilling work life and family life. A big advocate of training, development and promoting from within, we have a vested interest in our employees.

All-inclusive time off policy

-          3 weeks of PTO (Paid Time Off)

-          8 Company Holidays

-          2 Additional Floating Holidays

Comprehensive Health & Welfare Benefits

Competitive Pay, Retirement & Savings

-          Company 401(k) savings program and company match

-          Monthly parking stipend (for corporate employees) and auto mileage reimbursement (field sales employees)

Additional Programs

-          Employee referral program

-          Advanced training program for sales force

-          Robust wellness program

-          Internship recruiting program for our technology department

Commitment to Diversity and Inclusion

-          A Place for Mom is an equal opportunity employer committed to hiring and valuing a diverse work team. This policy of Equal Employment Opportunity applies to all applicants and employees, and to all aspects of employment, including recruitment, hiring, training, compensation, promotions, and treatment on the job, benefits, termination, and all other terms and conditions of employment.

A Place for Mom Photos

A Place for Mom Reviews

97 Reviews
97 Reviews
Rating Trends

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A Place for Mom CEO Sean Kell
Sean Kell
59 Ratings
  1. 3 people found this helpful  

    What a ride!

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - Head Office  in  Seattle, WA
    Current Employee - Head Office in Seattle, WA

    I have been working at A Place for Mom full-time for more than 3 years


    APFM has three really great things going for it:

    1- The company does good. It helps people in a really hard time in their life (for free!). And on the other side it helps communities fill their room which would otherwise be empty. It's really nice to work for a company where if you do a better job as an employee in your core job you are making the world a better place.

    2- The company is doing really well. We've had phenomenal growth rates multiple years in a row. This has meant that people have been promoted along with their abilities. There is no need to worry about your peers taking the limited promotion opportunities. You basically get to do as much as you are able to do (and sometimes more)

    3- Related to #2, we have the opportunity to create what this place is becoming. The company is still small enough that every individual still has an impact on what happens. But it's big enough that what happens is a pretty big deal. It's a nice combination.

    Some comments on some of the critical comments I've read on here. They seem to fall into 3 groups:
    1- Call Center Employees. I can't comment very well on what it's like to be a call center employee at APFM, but I imagine it's similar to other call centers (and pretty different than being a corporate staff). It would likely make sense to break out the reviews by the two types

    2- Advisors in the Field. APFM has over 300 advisors working from home across the country. These people are the core of the business, but they also have a pretty different job than people working in Seattle. They are also held to a pretty high standard (as they are both the face of the company working with families, and the key drivers of company revenue by connecting those families with communities). It takes a unique person who is extremely empathetic working with people is one of the hardest times of their life, and also able to be managed by the numbers (number of calls per day, follow-up rate, warm transfer rate, referral rate, properties per referral, etc. etc.). It doesn't surprise me that some people who are very good at #1, struggle with #2. That seems to be the common complaint when I read through the bad reviews here

    3- Head Office Staff. There are a lot less of these, but they seem to be sprinkled through here. A bunch are related to a group of employees that gossiped in each others offices and then all left at once. But there are some legitimate complaints. More on that in the "Cons"


    In some ways the company is still a scrappy start-up. No one would blink if a start-up didn't have a great 401-k plan or a gym in the building. But when a Fortune 500 company doesn't have those things people aren't happy. The problem with APFM is it is sitting inbetween those two worlds. Only three years ago APFM was definitely a scrappy start-up trying to make things work. A lot has changed in 3 years, but the systems and processes and benefits are trying to keep up.

    401K match was only introduced last year (and it caps out at a relatively low rate). There is still no gym in the building. There is no matching of employee donations. Etc.

    The good news is that it does seem to be getting better every year. 401K match WAS added. The year before that they added Long term Care Insurance. Every year the health care plan (which isn't very good) has gotten a little better.

    The other issue is that with the constant growth and opportunities comes people who don't advance as quickly. If you are at Amazon and don't get promoted for 5 years you can chalk that up to the way the company works - you can look around you and see that no one is getting promoted. But if you don't get promoted for 5 years at APFM it's harder to say that. You are left having to look at yourself critically or to blame the company. That's hard on anyone I think.

    Advice to ManagementAdvice

    Keep things growing. That will allow us to keep increasing opportunities and benefits for employees, and to help more families.

    And then make sure you balance the focus on numbers (which will get us where we want to be) with the focus on people (which is why we are doing what we do)

    Positive Outlook
    Approves of CEO

A Place for Mom Interviews

Updated May 3, 2014
Updated May 3, 2014

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Elder Care Resource Coordinator Interview

    Anonymous Interview Candidate
    Anonymous Interview Candidate
    Application Details

    I applied through a recruiter. The process took 3 weeks - interviewed at A Place for Mom.

    Interview Details

    Hiring process was very straight forward and very fast. The were hiring for a new department, interviewed and completed, assessment.

    Interview Questions
    Accepted Offer
    Average Interview

A Place for Mom Awards & Accolades

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Top 100 Companies Hall of Fame, Puget Sound Business Journal, 2009
Washington's 100 Fastest-Growing Private Companies, Puget Sound Business Journal, 2009
Technology Fast 500, Deloitte, 2009
Washington State Fast 50, Deloitte, 2009
Washington's 100 Fastest-Growing Private Companies, Puget Sound Business Journal, 2008
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Additional Info

Website www.aplaceformom.com
Headquarters Seattle, WA
Size 500 to 999 Employees
Acquired By Warburg Pincus
Founded 2000
Type Company - Private
Industry Health Care
Revenue $10 to $25 million (USD) per year

A Place for Mom, Inc. (APFM) is the nation's largest senior living referral service providing resources and personalized assistance in finding senior living services. Using its nationwide network of more than 20,000 providers, APFM helps families find options based on a loved one’s stated needs, preferences and budget. This may include independent senior housing, home care, residential care homes, assisted living communities and specialized Alzheimer’s memory care. The service is offered at no charge to families, as providers pay a fee to APFM.

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