ASDA – Why Work For Us?

It’s easier to do things well if you keep things simple. That’s why we’ve distilled the way we think, talk, and act into a clear set of beliefs - we’ve made a film explaining three of them, so watch it and take them to heart. 

And there’s a fourth belief - one that’s always been so much part of the way we work that until now we haven’t shouted about it. And that’s Act with integrity.

It’s about being honest, fair and objective, upholding the law and staying true to our own policies. We’re committed to telling the truth and keeping our word: to our colleagues, our customers and our suppliers. It means listening to people’s questions and concerns. It also means doing what’s right for our business. In fact, we always do the right thing, even when no one is watching. 

'Saving you money every day' is more than just a strapline. It's our sole purpose. We see it as our mission to make life better for ordinary people by offering them products at extraordinary prices. Not by 'piling 'em high', but by keeping costs low. By sourcing for less, buying for less and selling for less.

By cutting out waste and being lean and super-efficient. And while we're looking to drive costs down, we're always pushing to drive service standards up. Making life more affordable, with a smile on our face. Doing the right thing, in the right way. The Asda way.

None of this would be possible without inspirational, innovative and inclusive leadership among our almost 200,000 colleagues.

If you share our beliefs you can shape our future.

In a world cluttered with missions and visions, the things we believe in every single day are pure and simple:

  • Service to our customers.
  • Respect for the individual.
  • Strive for excellence.
  • Act with integrity.

Some might say it sounds obvious. The difference at Asda is that we don't just say these things. We mean them. We do them. We live them. We breathe them. Day in, day out. From the boardroom up to the shopfloor, these beliefs are etched into the hearts and minds of every single Asda colleague. As a leader, you set the tone, the standard and the example.

Rooted in reality. Rewarded for results

How does this work in practice? By keeping it real and staying true to our principles - chief among these being the drive to achieve 'Every Day Low Cost'. Leaders play their part not just by setting targets but also by setting the standard through their behaviour. 'Executive frills' play no part in the Asda leadership lifestyle. Our leaders are focused on delivering 'first class' and don't mind travelling economy. In fact they wouldn't have it any other way because it's helping to keep costs down, which brings the results. But rest assured great results bring great rewards.

We're part of the world's largest retailer, Walmart, which operates across 50 states in the US and around the globe from Chile to China. Here in the UK we have over 500 stores, serving 18 million customers every week, and we employ 170,000 colleagues. Our Head offices, which we call our 'Home Offices' are in Leeds (Asda House), London and Lutterworth (George House).


Leeds is the UK's fastest growing city, a national hub for commerce and industry and a magnet for talent from all over the world.

By day, the prosperous business centre plays host to many of the UK's leading businesses - in Retail, Law, Finance, Digital and Engineering. By night, the city centre is glowing with life - a vast array of restaurants, bars and clubs, plus renowned theatre, opera and ballet companies. Sport is huge too, from rugby league's Rhinos to Football's Leeds United.

And the fast-flowing transport network makes travelling into, around and out of Leeds a breeze - especially compared to London. The average morning commute in Leeds is just 26 minutes - in London it's nearly double. By rail, by air or by car, Leeds is easy to get to.


George House, the home office of George at Asda, is situated just outside Lutterworth town centre in Leicestershire. There's easy access to and from Lutterworth, being close to the M1 and M6. Leicester is 30 minutes away, Nottingham 40, and you can be in London in less than two hours. It's a thriving small market town with lots of shops, cafes and amenities within close walking distance. And the surrounding Leicestershire countryside is a rural delight, offering a wonderful quality of life and sensibly priced housing.

At Asda, anything is possible. Careers don't have to run on straight lines. After all, talented, innovative people tend to be lateral thinkers. So it follows they can be lateral movers too, capable of adapting their abilities and applying their intellect to completely new challenges.

Succeed at Asda, and your development will be unstoppable. It can take you anywhere you like, at a pace like nowhere else. Remember, when you're part of Asda, you're part of the global Walmart family that now extends from the US and the UK to Canada, Mexico, Central and South America, India, China and Japan.

Andy Clarke, our President & CEO, started out filling shelves. His predecessor, Andy Bond, joined as a graduate and went on to become CEO then Chairman. And because we're part of the Walmart world, the opportunities over time will be global. People who used to run stores are now running countries.

In short, we have a track record of developing outstanding leaders. Check out the career paths of people like Andy Clarke, Emma Fox, Fiona Lambert and Dave Cheesewright, and you'll have the evidence in front of you.

The diversity of our leadership team is vital to the performance of this business. We believe that a blend of different personalities, genders, ages and backgrounds produces better results and gives us a competitive advantage.

Will you be part of the dynamic mix of talent that will lead us in a competitive world?

Ex-Armed Forces men and women fit right in

When you look at our culture, you will understand why so many ex-armed forces personnel build exciting careers with ASDA. We truly value the experiences that ex-armed forces people, veterans, reservists and their families can bring, so we are signing the Military Covenant because we're always looking for great talent. 


ASDA Reviews

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ASDA President and CEO  Andy Clarke
 Andy Clarke
158 Ratings
  • I work as a research person in Walmart logistic.

    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Research QA in Palestine, TX
    Current Employee - Research QA in Palestine, TX
    Positive Outlook
    Approves of CEO

    I have been working at ASDA full-time (More than 10 years)


    I have always enjoyed working at Walmart. And I fine at this time in my life I want a change and new life abroad but stay with the company. I have always been drawn to Scotland. Walmart is a great company and I have a lot to offer still. I enjoy making a difference and helping people. What better way to do it.


    Walmart always has challenges to best service sometimes but as a team and sharing ideas we can come up with new ideas and ways for all.

    Advice to Management

    Serving the customer and striving for excellence, respect for the individual are the three most important reasons we are one of the largest company's in the world.

ASDA Interviews

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    Checkout Assistant Interview

    Anonymous Interview Candidate in New Ipswich, NH
    Accepted Offer
    Positive Experience
    Easy Interview


    I applied online. The process took 2 weeks. I interviewed at ASDA (New Ipswich, NH) in February 2015.


    Very smooth. Got in touch quickly and with feedback. Applied online and was invited to an "ASDA Magic" session (group interview). Had to undergo an ambiguous task as a group. Was thrn invited back to a 1-to-1 interview which seemed relaxed and I didn't feel under pressure.

    Interview Questions

    • Explain a time when you had to deal with a difficult customer.   Answer Question

ASDA Awards & Accolades

Something missing? Add an award
Top 100 Graduate Employers , The Sunday Times (UK), 2009

Additional Info

Headquarters Leeds, United Kingdom
Size 5000+ Employees
Founded 1949
Type Subsidiary or Business Segment
Industry Retail
Revenue $10+ billion (USD) per year

ASDA offers its customers low-price, American-style shopping with an English accent. Owned by US-retail-giant Wal-Mart Stores, ASDA is the UK's #2 food seller (behind Tesco). It operates more than 500 food and general merchandise stores, including supermarkets, superstores, and ASDA Supercenters, as well as ASDA Living stores. Its ecommerce arm,, sells goods online. ASDA's vast nonfood offering includes apparel, CDs, books, videos, housewares, and more. Since being bought by Wal-Mart in 1999, ASDA has ignited a price war in the UK by introducing ... More

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