ASOS Reviews

36 Reviews
36 Reviews
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ASOS CEO Nick Robertson
Nick Robertson
22 Ratings
  • 2 people found this helpful  

    Very interesting technology environment, fast being swallowed up management incompetence and personality cult

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Former Employee - IT Department in London, England (UK)
    Former Employee - IT Department in London, England (UK)

    I worked at ASOS


    Generally very good life balance and hours. Fridays finish at 5 instead of 5.30 and for three months of the year you get to finish at 3pm and enjoy the summer. Last Friday of the month the company puts on free beers for staff. Also a good thing.

    Generally a very good, close IT development department with many highly skilled and clever people pushing each other to expand their knowledge.

    The company covers some really interesting technologies and there were opportunities to learn lots about emergent tech trends which could shape the site and various tech products in the company further. This "give it a go" attitude is something they should be proud of.

    Fortnightly sample sales are good but over the years less good stuff was in them - I think the buyers themselves started to take anything they want home for themselves.


    For a company where it's shop window and everything behind it relies totally on IT, the directors seem to know soo little about IT and as a result have gone through a chain of hiring sociopath to sociopath to be in charge of large parts of or all of IT over the years. They want a new, interesting company like ASOS to be linked to their career and use big names of other (often much more stuffy) business to get in through the door, then pull the IT department back into the 20th century.

    The worst one was a recent CIO hire who started with a statement of intent of who they are and what they want to and don't want to do. Very quickly each of these promises was broken. Even worse, heads under them were replaced by people they had worked with in every company from the past 6-10 years of their career. These people were not brought in on merit. The result was a very strong cult of personality driving people out of the company, a swelling contract budget (more mates brought in) and importantly very little credible, long term value to the business. Having worked at the company for a long time it made me sick to see such a sought after and popular company get taken in by these people.

    Not unusual I know but HR really are the pits, smiling assassins but dressed up to the nines.

    Advice to ManagementAdvice

    Seriously - Nick R - We love you and your business a lot. I spent a long time working for the company and I would come back for a spell at ASOS happily. Seriously though, you and Nick B need to learn a bit more about IT to help you hire the right people to be at the helm of the IT dept who understand creating long term value rather than just spinning lots of plates at a time and thinking number of projects = better value. The last CIO hire was like that monorail chap from the Simpsons.

    Look into peoples backgrounds a bit more before you let them in.

    Neutral Outlook
    Approves of CEO

ASOS Interviews

Updated Jan 13, 2015
Updated Jan 13, 2015

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty




    Lead Software Engineer Interview

    Anonymous Employee in London, England (UK)
    Anonymous Employee in London, England (UK)
    Application Details

    I applied in-person. The process took 2 weeksinterviewed at ASOS.

    Interview Details

    They are not looking for someone who can code but rather for someone who can speak their way out. This wasn't made clear before the interview and seems like the criteria is very subjective depending on who does the interview. However it was very disappointing that no leadership type of questions were asked or assessment performed which implies that the successful candidate may have none of them and hinder the development team instead of enabling them. Additionally no personality fitness criteria were applied that could lead the candidate ending up in an incompatible team.

    No Offer
    Negative Experience
    Difficult Interview

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Additional Info

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Headquarters London, United Kingdom
Size 500 to 999 Employees
Founded 2000
Type Company - Public (ASC)
Industry Retail
Revenue $500 million to $1 billion (USD) per year
Competitors Next Retail, Arcadia, New Look

ASOS aims to become the leader in the UK online fashion world ASAP. The UK-based company is a leading online apparel retailer specializing in discount celebrity-style fashions. ASOS (which stands for "as seen on screen") serves mostly Web-savvy, fashionable 16- to 34-year-old men and women (the company claims to sell clothes in the style of superstars Sienna Miller and Victoria Beckham). It sells T-shirts, denim, dresses, footwear, lingerie, swimwear, sunglasses, purses, personal care products, and jewelry through its retail website. Founded in 2000, the fast-growing... More

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