Adlucent – Why Work For Us?


Our mission is to make advertising increasingly relevant and helpful to all by understanding and serving the interests and needs of each individual.Retail and analytical chemistry don’t typically have much in common. In one unique twist of fate, however, these two otherwise unrelated disciplines came together and launched a company that has become a pioneer in online retailing and a leader in applied shopping analytics.

The idea behind Adlucent was created while our Founder, Michael Griffin, was pursuing a PhD in Analytical Chemistry at the University of Texas. While curating a web site related to his research, Michael became interested in Amazon’s program that paid for referral traffic that resulted in online product sales. While Michael’s foray into online advertising started modestly, he quickly discovered the same data analytics he was applying in his doctoral research could be applied to online shopping behavior, resulting in dramatically improved advertising performance.The technology and methodologies Michael pioneered helped Amazon grow from the “World’s Largest Bookstore” to the world’s largest retailer. Michael’s innovations continued leading Adlucent to be the first advertising technology company to advertise at the SKU-level at scale and automatically adjust advertising based on real-time inventory across Amazon’s entire marketplace.

In 2007, as Michael looked at avenues to expand the use of applied shopping analytics beyond Amazon, Adlucent expanded its team to bring the same technology to leading retailers across the Web. A year later, we launched the industry’s first predictive search bid technology to predict consumer buying behavior. This led to the launch of our Shopping Analytics platform that provides retailer’s with insights and an understanding of consumer shopping behavior and gives them the ability to quickly activate the data through paid search.



While many search agencies and tech vendors see search performance quickly stagnate, Adlucent is known for its ability to break through performance plateaus. We’re able to accomplish this through our proprietary technology and unique, customer-centric approach.

At Adlucent, we don’t just optimize keywords, we help retailers fully understand their customers and identify those with the highest value. We then design and build customized search marketing programs that connect retailers to the right buyers for their business. We believe that great technology, better data, and expert account managers make up the trifecta of search excellence, and all three make up our Customer Spectrum™ for Paid Search solution.

Finding the Right Technology

The big box search technology available today is built to serve broad markets, not individual retailers. Your business is unique. How can you gain the advantage when your competitors are using the exact same technology as you? At Adlucent, we know your business is as unique as the customers you serve, which is why we developed our own proprietary software, Deep Search®, to give you the advantage.

With Adlucent’s technology-backed services, you’ll get the upper hand with:


Propietary Technology

Proprietary Technology

Our technology was built to manage the most complex retail advertising programs

A Custom Algorithm

You’ll receive a custom algorithm that’s unique to your business and adapts to changes

Unique Performance

Set your unique business goals and we’ll manage performance to meet and exceed them

Advanced Customization

Your custom-built algorithm will align with your unique data sets and goals

Deep Search was built to effortlessly manage large-scale digital advertising programs with thousands to millions of SKUs. As the most customizable platform on the market, it’s the closest solution a retailer can get to building their own technology in house. Each Adlucent client receives a unique, self-learning algorithm that’s developed from a combination of business insights, custom data sets and retailer-specific goals for more accurate bid management.
In addition to a custom bidding algorithm, Adlucent uses machine learning techniques to optimize bid modifiers at the device, time, day of week, and audience to ensure its clients are reaching its most valuable buyers, no matter where they are

+ Product Ads, Display, Mobile, and much more!


Gaining the Advantage

Technology is intended to give you a competitive advantage, but if you or your agency is using the same technology as your competitors, how do you gain the edge? When Adlucent was founded in 2001, we used third party technologies to manage search programs for our retail clients, but we found that we were unable to achieve the results we wanted. We solved this problem by building our own highly customizable technology, Deep Search®.

Meet Deep Search®

Adlucent’s Deep Search platform is the closest a retailer can come to building its own internal technology. Adlucent combines a retailer's customer business goals with all available data inputs to build a unique, self-learning algorithm for every advertiser.


Unique Data

  ​ Channel sales







Unique Goals

   Revenue optimization


   Margin contribution

   New customer acquisition

   Lifetime value


Driving Efficiencies

Every day, Adlucent’s algorithms perform over 600,000 calculations per keyword to accurately predict future value. Through machine learning, Deep Search optimizes bid modifiers at the device, time, day of week, and audience levels to ensure you’re reaching your most valuable customers, wherever they are.  

Monitoring Performance

Reporting is also customized for your business. Performance based on account, campaign, ad group, and keyword level will not provide enough detail into what’s really happening in your business. Adlucent’s reporting reflects your business structure, categories, subcategories, and goals which allows you to make more informed business decisions.

It's Not Who You Know, Rather What You Know

Thanks to the accessibility of real time data, marketers are shifting their focus from short-term revenue gains to the quality of the customer. At Adlucent, we believe the future of search marketing centers around personalized advertising. Very soon, marketers will have the ability to pinpoint their best customers and tailor each message so it addresses an individual’s specific need. Adlucent’s Customer Spectrum™ service is the first solution to make headway in achieving this by applying rich data at the individual level to improve overall campaign performance.

A Custom Solution

The two most critical components of successful bid optimization include the algorithm and the data. Most search companies use the same standard algorithm and historical performance data for each client they serve. At Adlucent, we provide every one of our clients with their own unique, adaptable algorithm and custom data assets. Both the algorithm and data assets will adapt over time, which enables us to break through plateaus and deliver year-over-year performance improvement for our clients.

A sample of the types of data Adlucent utilizes:


Real-Time Product



Cross-Channel Performance

Third Party

It Starts With The Customer

Advertising—when done correctly—serves the unique needs and interests of each consumer. Unfortunately, this is often not the case. At Adlucent, we set out to fix this problem by employing a combination of technology, data, and strategies to connect brands to buyers in the most relevant way possible.

Laying the Foundation

We first applied our customer-centric methodologies to our first client,, growing their search program by 300% year-over-year for seven years. We then took what we learned from working with the world’s largest online retailer and applied it to other leading retail programs. Since 2001, Adlucent has pioneered many of the digital ad strategies that are still being used by advertisers and agencies today.

As consumer behavior changes, so do our strategies. We remain committed to continuously learning and innovating now more than ever before. Innovation is a part of our DNA and we continue to seek out Advertisers with a similar mindset. Together, we can write history. Learn more, and view the full historical timeline of our innovations.



First to launch SKU-level advertising on Google at scale


First to offer margin-based bid management at the category level


Launched call-tracking technology to track search performance to
offline conversions

First to integrate retailer inventory to automatically activate
campaigns based on real-time inventory

First to launch margin-based bid optimization and the product level

First to support paid search for retail marketplaces like and


First to launch “Predictive Search” algorithms to predict
consumer-buying behavior based on competitive pricing, social signals, and two-dozen other demand signals

First paid search technology to incorporate product returns, fraudulent orders, and cancellations

First to launch multi-event conversions (e.g. form fills, purchases,
video views, phone calls, application download and usage)


Launched Shopping Analytics to activate consumer buying behavior data in paid search campaigns


Launched server-side A/B landing page testing technology


First to launch a standalone PLA technology with SKU-level targeting

Launched URL crawler to identify page errors, redirects, slow load times, and poor search results

Launched microsegmentation capabilities for ultimate flexibility in
reporting and optimization


Launched the first integrated PLA solution with intent optimization


First to apply advanced data sets for more accurate customer targeting and online/offline attribution


What If Work Didn't Feel Like Work?

We love what we do. Digital retail marketing is fast-paced, highly measurable and rapidly evolving and Adlucent is a leading full service agency and technology innovator. We’re looking for bright and motivated individuals to be part of our full service agency to create, analyze, and optimize paid search campaigns to address the needs of the dynamic and growing Internet retail market and technology/product specialist to help us define, develop and deliver state of the art retailing solutions.

We want people who can add to our passionate, creative and dedicated dynamic. A challenged and innovative culture fosters and retains the best people and drives personal, company and customer success. It is, therefore, our people and our culture that give us a competitive advantage.



We take pride in our culture and work hard to make Adlucent a great team to be part of. We focus on providing the autonomy, connectedness and meaning that individuals need to find happiness at work. Our Balanced Life Program and the philosophy behind it, results in a healthy, productive and innovative team.

We offer: flexible hours and remote work, unlimited time-off, parental support, an annual Getaway Grant to rest and recharge, first class health benefits, retirement planning, a stocked kitchen, rooftop hammock, philanthropic opportunities, happy hours and a collaborative cubicle-free office!

Adlucent Reviews

15 Reviews
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Michael Griffin
10 Ratings
  • 3 people found this helpful

    Fun, Challenging Work Environment With Plenty Of Opportunities for Growth

    • Comp & Benefits
    • Work/Life Balance
    • Senior Management
    • Culture & Values
    • Career Opportunities
    Current Employee - SEM Specialist in Austin, TX
    Current Employee - SEM Specialist in Austin, TX

    I have been working at Adlucent full-time (less than a year)


    While a relatively new Adlucite, I can easily say this is the best job I've ever had. The application process is challenging and long; if you don't like problem solving or puzzles, you probably won't enjoy the interview process or, naturally, the job itself. But if that sounds like your thing, I highly encourage you to apply. That being said, employing such an arduous application process has successfully created an environment of like-minded, hard working people. Adlucent fosters a thirst for challenge, growth, and being "better every day" (the Adlucent motto).

    Once hired, all newbs are taken through a 4 week boot camp. This is a good opportunity to get your feet wet, learn, and get comfortable in your new role. While I was completely new to the paid search world, I felt completely prepared once I was unleashed into the wild.

    Aside from the easy-going atmosphere, Adlucent offers a laundry list of perks. The balance day program (better known as an unlimited vacation policy) and the remote work policy make it easy to take vacations, go on that sabbatical you've always dreamed of, or just deal with something personal. Aside from that, Happy Hours are abound, the kitchen is always stocked with food, coffee (really good coffee), and tea. Every time the company acquires a new account, everyone gets champagne (at Tuesday around noon). Every day is bring your dog to work day and you can wear pretty much WHATEVER you want.

    Perhaps my favorite aspect of Adlucent is the company's transparency. The CEO talks to Adlucites like family; nothing feels hidden or secret. All questions, even the hard ones, are fair game. People and Culture (the "HR" department) is always eager to hear honest feedback and tries to create the most utilitarian environment possible, from stocking the kitchen to suit everyone's tastes, to getting input on events. The promotion scale is clearly laid out and you can move at your own pace. At each level, you are given a list of skills and a general expectation of what level of each you need to reach before movin' on up. There are also plenty of opportunities to merge into other fields.

    Finally, Adlucent cares. The company invests a lot of time and effort into employees and, as a result, truly wants to see everyone succeed and do well. If you mess up, it's an opportunity for learning, not a threat to potentially lose your job. Everyone is always willing to teach you something, and willing to listen if you have something to teach them. Sharing information, ideas, and positive feedback is the Adlucent way.


    Sometimes it's cold in the office. Sometimes the coffee pot is empty and all I want is coffee now. Once I had a pretty stressful day. I really can't think of anything less trivial.

    Advice to ManagementAdvice

    Keep it up and, as the company grows, don't let culture suffer!

    Positive Outlook
    Approves of CEO

Adlucent Interviews

Updated Nov 3, 2014
Updated Nov 3, 2014

Interview Experience

Interview Experience


Getting an Interview

Getting an Interview


Interview Difficulty


Interview Difficulty



  1. 3 people found this helpful  

    Search Engine Marketing Specialist Interview

    Anonymous Employee
    Anonymous Employee
    Application Details

    The process took 2+ weeksinterviewed at Adlucent.

    Interview Details

    Apply online - fill out an application, take an IQ test
    HR calls and then books you an appointment with the People & Culture team for two weeks out where they interview you (and several others back to back) for about 15 minutes (out in the open may I add *not very professional*). You then go into a room with a proctor where you have to take another little exam without a calculator or use any outside source. You also share this same room with all the other people who are interviewing too. These questions take about an hr or so to finish.
    You then have to do a weekend assignment...

    Interview Questions
    No Offer
    Negative Experience
    Difficult Interview

Adlucent Awards & Accolades

Something missing? Add an award
Inc. 5000 Fastest Growing Companies, Inc., 2013
Inc. 500/5000 Fastest Growing Companies, Inc., 2009
Inc. 500/5000 Fastest Growing Companies, Inc., 2008
Austin Business Journal Fast 50, Austin Business Journal, 2013
Austin Business Journal 50 Fastest Growing Companies, Austin Business Journal, 2012
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Additional Info

Headquarters Austin, TX
Size 50 to 149 Employees
Founded 2004
Type Company - Private
Industry Business Services

Adlucent is a performance-based retail marketing technology and analytics company focused on helping deliver relevant advertising that converts. A leader in applied shopping analytics, Adlucent leverages the company's BuyerPath™ platform to enable retailers to single out the most valuable ad moments, predict their return on ad spend appropriately and determine which factors... More

Mission: To make advertising increasingly relevant and helpful to all by understanding & serving the interests and needs of each individual.

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